
What is Shrinkflation?
Shrinkflation is a business tactic where companies reduce a product’s package size or quantity while keeping the retail price the same. Brands use shrinkflation during inflationary periods to offset rising production and supply chain costs without deterring shoppers with higher price tags. You can spot shrinkflation by checking unit prices per ounce on shelf tags, reviewing product net weight, and watching out for subtle package redesigns. Switching to store-brand generics is a smart way to protect your budget.







